![]() ![]() You’ll benefit from ad blocking in almost every case (see below for what to do if it’s not a benefit), so get Wipr. Reader View is still great, especially for longer articles, but it’s not the right choice all the time. Wipr takes out the ads and preserves the layout and links etc. You might be thinking, “Wait a minute– doesn’t Safari’s Reader View take care of ads?” You’re right, Reader View does… but it also changes the page’s layout, and sometimes leaves out links and videos and other parts of a web page. Check out these before and after screenshots.ĭownloading and rendering ads on a web page takes time, so blocking them has a “speeding things up” effect. It makes web pages load more quickly (because there’s less to load).It doesn’t track anything I do on the web.Why do I like Wipr? Let me count the ways: So much nicer to have as much of the limited screen real estate available for the content you care about. In fact I think it’s even more useful as the iPhone’s small screen can easily be covered with an ad. Note 2: Wipr is also available for the iPhone and iPad! I bought it, I use it, and it’s just as good there as it is on the Mac. ![]() It doesn’t work with Firefox, Chrome, or any other browser. It’s the one I use, and yes I bought it with my own money. The one you want for Safari on the Mac is Wipr. But… sometimes it’s a bit much, and it overwhelms the content. Even this very site relies on advertising. Most of the web is free to use, but advertising revenue makes it work.
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